April 27, 2018
Dear Friend of Holiday Valley and Holimont,
Call us crazy, but the five of us have decided to ride across New York State this July. But there’s a very good reason for it…we’re raising money for Roswell Park Cancer Institute. It’s called the Empire State Ride and we start in Staten Island, ride up through the Catskills and west to Niagara Falls. It’s a total of 546 miles with 19,249 feet of climbing in 7 days. We camp out along the way – in tents in sleeping bags – but we’ll be well fed and they promise hot showers!
Camping out will be uncomfortable at best, but that’s nothing compared to what a cancer patient must endure during treatments. Each of us has loved ones we have lost to cancer – mom, sister, close friends – and this ride is our way to help fight this devastating disease and find a cure. That’s what will keep us getting up each morning and riding through whatever Mother Nature throws at us.
Team Holiday Valley’s goal is to raise $20,000 and as a valued supplier to our resorts, we’re counting on you to support our ride. Holiday Valley Resort is fully committed to the ride and has pledged to match donations up to a total of $10,000. The funds go to Roswell’s cutting edge cancer research programs. For each dollar donated, Roswell Park Cancer Institute is able to leverage an additional thirteen dollars in new research grant funding! Any amount is welcome, but we’re offering a bit of incentive. We will have Team Holiday Valley jerseys with our sponsors names and logos on the back that we will wear during the ride and will also sell at our retail shops at Holiday Valley. A Platinum sponsorship is $2500, Gold is $1000, Silver is $500 and Bronze is $250. Because we’re raising money as a team, the easiest way for you to donate is to send a check made out to “Roswell Park Cancer Institute” to Holiday Valley, c/o Jane Eshbaugh, PO Box 370, Ellicottville, NY 14731. If you would prefer, you can go to empirestateride.com and donate to one or more of our team members.
President, Holiday Valley
VP of Finance, Holiday Valley
VP of Operations, Holiday Valley
Director of Marketing, Holiday Valley