Digital Brand Handbook

How our snow is made...

Through a meticulous combination of unique color schemes, dynamic typography, and striking imagery, we crafted a brand identity that evokes a sense of adventure, excitement, and timeless alpine charm, inviting visitors to embark on an unforgettable journey of winter exploration and relaxation.

01

V/TO

Statement

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Core Values
Family First

Team and Community - Embody team, embrace community, and always there for the improvement and enhancement of HoliMont.

Be Like Pete

Fun, Enthusiastic, Great Attitude - Everyday is a great day. Some are only better than others.

Always On It

Tireless hard-working and striving for perfection with a laser-focused attention to detail.

Keep Building

Learning Skill, Evolving, Growing - Eagerly helping HoliMont move forward and evolve as an organization.

Core Focus
Purpose

Generations of outdoor family fun

Niche

Outdoor and Social Family Club Experiences

Market Strategy
Demographic
  • Families 30-45
  • 2 kids
  • HHI $150k+ USD
  • Value: Legacy, Sports, Outdoors, Family, Social, Exclusivity, Driven, Dedicated, Private
    but not Snooty
Psychographic

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Geographic

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Uniques
01. Family-Centered

Family-Centered: Generations of Holimont Families have made memories here.
The Holimont community…. All of our Social events are geared to family

02. Great Snow and No Lines

Our Grooming, Snowmaking, and No Waiting make for endless laps.

03. Freedom and Independence

Your kids are safe to explore hundreds of acres with their friends.

Our Future
1 Year Plan
3 Year Picture
10 Year Target

4 season resort with some of the following: Pool, Zip Line, Mountain Biking, Rock Climbing Walls, Glamping, Dry Slope Skiing, Spa, Gym, Concerts and Festivals, Wake Park, New Detachable Quad(s), Travel Sports, More kids Programming, Playground, Facilities Upgrades, Airbag

02

Brand Persona

Voice & Tone

Our brand exudes a perfect blend of thrill-seeking adventure and luxurious comfort, catering to both adrenaline junkies, families, friends, and beyond seeking a cozy mountain retreat.

The voice and tone of HoliMont is energetic and enthusiastic, mirroring the exhilaration and excitement of hitting the slopes while maintaining a warm and welcoming tone that embraces visitors with a sense of relaxation and hospitality.

Here’s what we are (and aren’t):

  • Confident (Never Cocky)
  • Welcoming
  • Authentic
  • Passionate (Never Pretentious)
  • Friendly
  • Family Friendly

03

Logos & Usage

Logos

We have a collection of logos ranging from logo icons and wordmarks to custom program badges used to distinguish each branch of HoliMont's ski resort.

Primary Icon

HoliMont-2021-brand-H-icon
HoliMont-2021-brand-H-icon-white
HoliMont-2021-brand-H-icon-rose
HoliMont-2021-brand-H-icon-white

Secondary Icon

HoliMont-2021-mountain-icon
HoliMont-2021-mountain-icon-white
HoliMont-2021-mountain-icon-rose
HoliMont-2021-mountain-icon-white

Primary Wordmark

Holimont Ellicottville New York
Holimont-2021-full-logo-white
HoliMont-2021-full-logo-rose
Holimont-2021-full-logo-white

Program Logos

holimont-bike-park-badge-dark
holimont-bike-park-badge-dark

04

Color

Primary Color Palatte

Our brand colors are a harmonious blend of warm and invigorating hues, including 'forest green' tones, ivory white, and vibrant accent of rose gold, evoking a sense of prestige with a connection to the pristine mountain landscape.

Pure White
#FFFFFF
R:255 G:255 B:255
C:0% M:0% Y:0% K:0%

Ivory
#F6F4EF
R:246 G:244 B:239
C:0% M:1% Y:3% K:4%

Rose Gold
#D69B7D
R:214 G:155 B:125
C:0% M:23% Y:35% K:16%

Forrest Green
#003D31
R:0 G:61 B:49
C:24% M:0% Y:5% K:76%

Tundra
#01231C
R:1 G:35 B:28
C:13% M:0% Y:3% K:86%

Light Grey
#DBDBDB
R:219 G:219 B:219
C:0% M:0% Y:0% K:14%

Mid Grey
#A2A2A2
R:162 G:162 B:162
C:0% M:0% Y:0% K:36%

Dark Grey
#555A59
R:85 G:90 B:89
C:2% M:0% Y:0% K:65%

Gradient
#01231C – #003D31

05

Typography

Type Styles

Our typography showcases a striking combination of serif and sans-serif fonts, with the serif font lending a touch of elegance and tradition, while the sans-serif font pairs as a modern and sleek aesthetic, reflecting a perfect balance between timeless charm and contemporary appeal.

Primary Font

Ivymode

Secondary Font

Aktiv Grotesk Extended

Alternative Font

Aktiv Grotesk

06

Visuals

Illustrations

The illustration style used for our four core values provides a bit more of a playful and hand-drawn aesthetic which provides a bit of a variety to our brand. It serves as a reminder that we are all people — people who all share one common interest, which is our love for skiing.

Icon Set

Our simplistic icon set is used to portray clean and minimalistic representations of essential elements related to skiing, such as snowflakes, mountains, ski tracks, chairlifts, and ski gear, capturing the essence of HoliMont with clarity and simplicity.

Photography

We have a vast catalogue of photography that captures breathtaking panoramic vistas, adrenaline-fueled action shots, and cozy moments by the fire, immersing viewers in the awe-inspiring beauty of the mountains, bike trails, and the exhilarating experiences that await.

Textures & Patterns

The topographical textures used for HoliMont reveals a rugged yet elegant undulating landscape, characterized by majestic peaks, deep valleys, and intricate ridges, offering a thrilling playground for skiers and snowboarders alike. We take pride in our mountain in the same way care about our brand — it is the "cherry on top."

Texture on Light Background

holimont-dbh-texture-light

Texture on Dark Background

07

Web Styles

Core web styles

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Digital Brand Handbook

Download our Assets

Click the button below to access our brand package with all of the assets shown above.

HoliMont Main Chalet SnowCam

HoliMont Sunset SnowCam