Digital Brand Handbook

How our snow is made...

Through a meticulous combination of unique color schemes, dynamic typography, and striking imagery, we crafted a brand identity that evokes a sense of adventure, excitement, and timeless alpine charm, inviting visitors to embark on an unforgettable journey of winter exploration and relaxation.

01

V/TO

Statement

Inspired by a passion for skiing in 1962 HoliMont has remained centered on the family first with a strong focus on the community as we have evolved over the past 60 Years to become a year round resort and the Largest Private Ski Club in America. With state-of-the-art snowmaking and grooming practices, swift lift lines, programs for all, welcoming family and social atmosphere, Lift Access Mountain Biking, Watersports, and more you’ll never look back.

Core Values

Family First

Team and Community - Embody team, embrace community, and always there for the improvement and enhancement of HoliMont.

Be Like Pete

Fun, Enthusiastic, Great Attitude - Everyday is a great day. Some are only better than others.

Always On It

Tireless hard-working and striving for perfection with a laser-focused attention to detail.

Keep Building

Learning Skill, Evolving, Growing - Eagerly helping HoliMont move forward and evolve as an organization.

Core Focus

Purpose

Generations of outdoor family fun

Niche

Outdoor and Social Family Club Experiences

Market Strategy

Demographic

At HoliMont we create an environment that is open to all, however, our customer base primarily consists of families (30-45) with children.

Psychographic

HoliMont, though exclusive, welcomes all people, but especially those who are open-minded, family-oriented, and community-driven.

Geographic

We draw customers from Cleveland, Toronto, Rochester, Buffalo, and Erie. This is about a 175-mile radius from Ellicottville.

Uniques

01. Family-Centered

Family-Centered: Generations of Holimont Families have made memories here.
The Holimont community…. All of our Social events are geared to family

02. Great Snow and No Lines

Our Grooming, Snowmaking, and No Waiting make for endless laps.

03. Freedom and Independence

Your kids are safe to explore hundreds of acres with their friends.

Our Future

1 Year Plan

Expand

Goals as of April 30, 2023
Membership Revenue 3,318,000
In-Season Guest Revenue 1,800,000
Off-Season Guest Revenue 150,000
Available for Reinvestment 775,000
Paying Members 790
To Be Completed Enhanced Concerts and Festivals
Decide on the next lift replacement
Member Services Center / Sales Center / Hall of Olympians
Approved Master Plan for the Resort
Food and Beverage at multiple on-hill sites.
Completed Event Coordinator
Non-Skiing wellness program
New /Improved Social
Proposed Structure at the base of sunset
The best learning area in the country
Expand Dry Camping
Enhanced Pond Recreation Area
Kids Summer Programs
Build DEC water withdrawal restrictions Plan
Freestyle Training Venue
2 More miles of Bike Trails
300 kids in seasonal programs with drop-in availability
Up our recruiting game
Pond Permit and Preparedness Plan

3 Year Picture

Expand

Goals as of April 30, 2025
Membership Revenue 4,850,000
In-Season Guest Revenue 2,250,000
Off-Season Guest Revenue 350,000
Available for Reinvestment 1,000,000
Paying Members 1,181
50 Righ People Right Seat
16 miles of Awesome Bike Park trails
New Skiers Services Center Developed and Approved
Pool Complex
Approved Master Plan for the Resort
Concerts / Festivals
Kids Programming for Summer
Dry Camping
1 Lift Replaced
Night Time Snow Park Events
Pond Recreation
Fundraising Plan
970 Full Family Equivalent Members
Apres Activities for the Kids

10 Year Target

Become a 4 Season Resort with some of the following while enhancing our Purpose and commitment to our Membership and Core Values.

Expand

1 Year Plan

Expand

Goals as of April 30, 2023
Membership Revenue 3,318,000
In-Season Guest Revenue 1,800,000
Off-Season Guest Revenue 150,000
Available for Reinvestment 775,000
Paying Members 790
To Be Completed Enhanced Concerts and Festivals
Decide on the next lift replacement
Member Services Center / Sales Center / Hall of Olympians
Approved Master Plan for the Resort
Food and Beverage at multiple on-hill sites.
Completed Event Coordinator
Non-Skiing wellness program
New /Improved Social
Proposed Structure at the base of sunset
The best learning area in the country
Expand Dry Camping
Enhanced Pond Recreation Area
Kids Summer Programs
Build DEC water withdrawal restrictions Plan
Freestyle Training Venue
2 More miles of Bike Trails
300 kids in seasonal programs with drop-in availability
Up our recruiting game
Pond Permit and Preparedness Plan

3 Year Picture

Expand

Goals as of April 30, 2025
Membership Revenue 4,850,000
In-Season Guest Revenue 2,250,000
Off-Season Guest Revenue 350,000
Available for Reinvestment 1,000,000
Paying Members 1,181
50 Righ People Right Seat
16 miles of Awesome Bike Park trails
New Skiers Services Center Developed and Approved
Pool Complex
Approved Master Plan for the Resort
Concerts / Festivals
Kids Programming for Summer
Dry Camping
1 Lift Replaced
Night Time Snow Park Events
Pond Recreation
Fundraising Plan
970 Full Family Equivalent Members
Apres Activities for the Kids

10 Year Target

Expand

Become a 4 Season Resort with some of the following while enhancing our Purpose and commitment to our Membership and Core Values.

02

Brand Persona

Voice & Tone

Our brand exudes a perfect blend of thrill-seeking adventure and luxurious comfort, catering to both adrenaline junkies, families, friends, and beyond seeking a cozy mountain retreat.

The voice and tone of HoliMont is energetic and enthusiastic, mirroring the exhilaration and excitement of hitting the slopes while maintaining a warm and welcoming tone that embraces visitors with a sense of relaxation and hospitality.

Here’s what we are (and aren’t):

Confident (Never Cocky)
Welcoming
Authentic
Passionate (Never Pretentious)
Friendly
Family Friendly

03

Logos & Usage

Logos

We have a collection of logos ranging from logo icons and wordmarks to custom program badges used to distinguish each branch of HoliMont's ski resort.

Primary Icon

Secondary Icon

Primary Wordmark

Program Logos

04

Color

Primary Color Palatte

Our brand colors are a harmonious blend of warm and invigorating hues, including 'forest green' tones, ivory white, and vibrant accent of rose gold, evoking a sense of prestige with a connection to the pristine mountain landscape.

Pure White
#FFFFFF
R:255 G:255 B:255
C:0% M:0% Y:0% K:0%

Ivory
#F6F4EF
R:246 G:244 B:239
C:0% M:1% Y:3% K:4%

Rose Gold
#D69B7D
R:214 G:155 B:125
C:0% M:23% Y:35% K:16%

Forrest Green
#003D31
R:0 G:61 B:49
C:24% M:0% Y:5% K:76%

Tundra
#01231C
R:1 G:35 B:28
C:13% M:0% Y:3% K:86%

Light Grey
#DBDBDB
R:219 G:219 B:219
C:0% M:0% Y:0% K:14%

Mid Grey
#A2A2A2
R:162 G:162 B:162
C:0% M:0% Y:0% K:36%

Dark Grey
#555A59
R:85 G:90 B:89
C:2% M:0% Y:0% K:65%

Gradient
#01231C – #003D31

05

Typography

Type Styles

Our typography showcases a striking combination of serif and sans-serif fonts, with the serif font lending a touch of elegance and tradition, while the sans-serif font pairs as a modern and sleek aesthetic, reflecting a perfect balance between timeless charm and contemporary appeal.

Primary Font

Ivymode

Secondary Font

Aktiv Grotesk Extended

Alternative Font

Aktiv Grotesk

06

Visuals

Illustrations

The illustration style used for our four core values provides a bit more of a playful and hand-drawn aesthetic which provides a bit of a variety to our brand. It serves as a reminder that we are all people — people who all share one common interest, which is our love for skiing.

Icon Set

Our simplistic icon set is used to portray clean and minimalistic representations of essential elements related to skiing, such as snowflakes, mountains, ski tracks, chairlifts, and ski gear, capturing the essence of HoliMont with clarity and simplicity.

Photography

We have a vast catalogue of photography that captures breathtaking panoramic vistas, adrenaline-fueled action shots, and cozy moments by the fire, immersing viewers in the awe-inspiring beauty of the mountains, bike trails, and the exhilarating experiences that await.

Winter Summer Fall Terrain Park The Slopes

Textures & Patterns

The topographical textures used for HoliMont reveals a rugged yet elegant undulating landscape, characterized by majestic peaks, deep valleys, and intricate ridges, offering a thrilling playground for skiers and snowboarders alike. We take pride in our mountain in the same way care about our brand — it is the "cherry on top."

Texture on Light Background

Texture on Dark Background

Digital Brand Handbook

How our snow is made...

Through a meticulous combination of unique color schemes, dynamic typography, and striking imagery, we crafted a brand identity that evokes a sense of adventure, excitement, and timeless alpine charm, inviting visitors to embark on an unforgettable journey of winter exploration and relaxation.

01

V/TO

Statement

Core Values

Family First

Be Like Pete

Always On It

Keep Building

Core Focus

Purpose

Niche

Market Strategy

Demographic

Psychographic

Geographic

Uniques

01. Family-Centered

02. Great Snow and No Lines

03. Freedom and Independence

Our Future

1 Year Plan

3 Year Picture

10 Year Target

1 Year Plan

3 Year Picture

10 Year Target

02

Brand Persona

Voice & Tone

Our brand exudes a perfect blend of thrill-seeking adventure and luxurious comfort, catering to both adrenaline junkies, families, friends, and beyond seeking a cozy mountain retreat.

03

Logos & Usage

Logos

We have a collection of logos ranging from logo icons and wordmarks to custom program badges used to distinguish each branch of HoliMont's ski resort.

04

Color

Primary Color Palatte

Our brand colors are a harmonious blend of warm and invigorating hues, including 'forest green' tones, ivory white, and vibrant accent of rose gold, evoking a sense of prestige with a connection to the pristine mountain landscape.

05

Typography

Type Styles

Our typography showcases a striking combination of serif and sans-serif fonts, with the serif font lending a touch of elegance and tradition, while the sans-serif font pairs as a modern and sleek aesthetic, reflecting a perfect balance between timeless charm and contemporary appeal.

Ivymode

Aktiv Grotesk Extended

Aktiv Grotesk

06

Visuals

Illustrations

The illustration style used for our four core values provides a bit more of a playful and hand-drawn aesthetic which provides a bit of a variety to our brand. It serves as a reminder that we are all people — people who all share one common interest, which is our love for skiing.

Icon Set

Our simplistic icon set is used to portray clean and minimalistic representations of essential elements related to skiing, such as snowflakes, mountains, ski tracks, chairlifts, and ski gear, capturing the essence of HoliMont with clarity and simplicity.

Photography

We have a vast catalogue of photography that captures breathtaking panoramic vistas, adrenaline-fueled action shots, and cozy moments by the fire, immersing viewers in the awe-inspiring beauty of the mountains, bike trails, and the exhilarating experiences that await.

Textures & Patterns

07

Web Styles

Core web styles

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Digital Brand Handbook

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