Digital Brand Handbook

How our snow is made...

Through a meticulous combination of unique color schemes, dynamic typography, and striking imagery, we crafted a brand identity that evokes a sense of adventure, excitement, and timeless alpine charm, inviting visitors to embark on an unforgettable journey of winter exploration and relaxation.




Inspired by a passion for skiing in 1962 HoliMont has remained centered on the family first with a strong focus on the community as we have evolved over the past 60 Years to become a year round resort and the Largest Private Ski Club in America. With state-of-the-art snowmaking and grooming practices, swift lift lines, programs for all, welcoming family and social atmosphere, Lift Access Mountain Biking, Watersports, and more you’ll never look back.

Core Values
Family First

Team and Community - Embody team, embrace community, and always there for the improvement and enhancement of HoliMont.

Be Like Pete

Fun, Enthusiastic, Great Attitude - Everyday is a great day. Some are only better than others.

Always On It

Tireless hard-working and striving for perfection with a laser-focused attention to detail.

Keep Building

Learning Skill, Evolving, Growing - Eagerly helping HoliMont move forward and evolve as an organization.

Core Focus

Generations of outdoor family fun


Outdoor and Social Family Club Experiences

Market Strategy

At HoliMont we create an environment that is open to all, however, our customer base primarily consists of families (30-45) with children. 


HoliMont, though exclusive, welcomes all people, but especially those who are open-minded, family-oriented, and community-driven.


We draw customers from Cleveland, Toronto, Rochester, Buffalo, and Erie. This is about a 175-mile radius from Ellicottville.

01. Family-Centered

Family-Centered: Generations of Holimont Families have made memories here.
The Holimont community…. All of our Social events are geared to family

02. Great Snow and No Lines

Our Grooming, Snowmaking, and No Waiting make for endless laps.

03. Freedom and Independence

Your kids are safe to explore hundreds of acres with their friends.

Our Future
1 Year Plan
3 Year Picture
10 Year Target

Become a 4 Season Resort with some of the following while enhancing our Purpose and commitment to our Membership and Core Values.

1 Year Plan
3 Year Picture
10 Year Target


Brand Persona

Voice & Tone

Our brand exudes a perfect blend of thrill-seeking adventure and luxurious comfort, catering to both adrenaline junkies, families, friends, and beyond seeking a cozy mountain retreat.

The voice and tone of HoliMont is energetic and enthusiastic, mirroring the exhilaration and excitement of hitting the slopes while maintaining a warm and welcoming tone that embraces visitors with a sense of relaxation and hospitality.

Here’s what we are (and aren’t):

  • Confident (Never Cocky)
  • Welcoming
  • Authentic
  • Passionate (Never Pretentious)
  • Friendly
  • Family Friendly


Logos & Usage


We have a collection of logos ranging from logo icons and wordmarks to custom program badges used to distinguish each branch of HoliMont's ski resort.

Primary Icon


Secondary Icon


Primary Wordmark

Holimont Ellicottville New York

Program Logos




Primary Color Palatte

Our brand colors are a harmonious blend of warm and invigorating hues, including 'forest green' tones, ivory white, and vibrant accent of rose gold, evoking a sense of prestige with a connection to the pristine mountain landscape.

Pure White
R:255 G:255 B:255
C:0% M:0% Y:0% K:0%

R:246 G:244 B:239
C:0% M:1% Y:3% K:4%

Rose Gold
R:214 G:155 B:125
C:0% M:23% Y:35% K:16%

Forrest Green
R:0 G:61 B:49
C:24% M:0% Y:5% K:76%

R:1 G:35 B:28
C:13% M:0% Y:3% K:86%

Light Grey
R:219 G:219 B:219
C:0% M:0% Y:0% K:14%

Mid Grey
R:162 G:162 B:162
C:0% M:0% Y:0% K:36%

Dark Grey
R:85 G:90 B:89
C:2% M:0% Y:0% K:65%

#01231C – #003D31



Type Styles

Our typography showcases a striking combination of serif and sans-serif fonts, with the serif font lending a touch of elegance and tradition, while the sans-serif font pairs as a modern and sleek aesthetic, reflecting a perfect balance between timeless charm and contemporary appeal.

Primary Font


Secondary Font

Aktiv Grotesk Extended

Alternative Font

Aktiv Grotesk




The illustration style used for our four core values provides a bit more of a playful and hand-drawn aesthetic which provides a bit of a variety to our brand. It serves as a reminder that we are all people — people who all share one common interest, which is our love for skiing.

Icon Set

Our simplistic icon set is used to portray clean and minimalistic representations of essential elements related to skiing, such as snowflakes, mountains, ski tracks, chairlifts, and ski gear, capturing the essence of HoliMont with clarity and simplicity.


We have a vast catalogue of photography that captures breathtaking panoramic vistas, adrenaline-fueled action shots, and cozy moments by the fire, immersing viewers in the awe-inspiring beauty of the mountains, bike trails, and the exhilarating experiences that await.

Textures & Patterns

The topographical textures used for HoliMont reveals a rugged yet elegant undulating landscape, characterized by majestic peaks, deep valleys, and intricate ridges, offering a thrilling playground for skiers and snowboarders alike. We take pride in our mountain in the same way care about our brand — it is the "cherry on top."

Texture on Light Background


Texture on Dark Background


Web Styles

Core web styles

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Digital Brand Handbook

Access Brand Assets

Click the button below to request and access HoliMont's full brand suit.

HoliMont Main Chalet SnowCam

HoliMont Sunset SnowCam